We’re a pet brand straight out of the buzzing San Francisco Bay Area—with a very special CEO: Pearly, a red-and-white Border Collie lady who runs the show (and the Zoom meetings).

Though we’re still in our early startup days, Pearly pulls double duty as our company model, product tester, influencer, and all-around good girl. She’s got a busy schedule of sniffing, tail wagging, and quality checking every single product.

Every day, Pearly works hard (and plays harder) to help us create pet gear that makes life easier and more fun for pups and their humans everywhere. Our goal? To bring the very best to every dog and their family—one wag at a time.

At the core of our brand is a commitment to serving pets as individuals with real needs and personalities. Every detail is crafted with intention — designed for love, made for better living.